Commercial Franchise

Concept of franchise contract. It is a common operation that seeks commercial success where the entrepreneur of commerce tries to achieve efficiency by linking with another entrepreneur owner of an organization, trade name, know-how or trademark or distinctive symbols, with a chain of commercial establishments over a certain territory. The entrepreneur owner [...]

What is a trademark and benefits of its registration

In this week's post, we are going to touch on an important topic for entrepreneurs, which is closely linked to establishing an identity for your company. This identity should be associated with the set of attributes and values inherent to the brand of your company, by which it will be quickly identified by your audience is [...]