New image, same equipment, higher standard

Clemente Hernández Gemigniani
March 27, 2026
Table of Contents

Nine years ago, we founded NSS with a simple conviction: that companies deserve a legal and tax team that understands the pace of the real world. Since then we have grown, evolved and expanded what we do - without our image fully reflecting it.

Today that changes.

The scale completed its cycle. The time has come for something new.

For years, our brand carried a scale. It's the classic symbol of law, and it made sense at the time. But NSS stopped being a traditional law firm a long time ago.

Today we are a legal, tax, accounting and technological infrastructure for corporations that operate to high standards. We have a digital platform. We have a multidisciplinary team. We have customers on every continent.

The scale no longer describes what we are. It was time for a brand that did.

The design process

Defining a new symbol is no small task. We were clear about what we needed to convey — precision, direction, ecosystem — but finding a way to say it all without saying anything extra took time, exploration and a lot of iterations.

The new isotype had to meet three conditions:

  • Unadorned authority. No scales, no columns, no generic legal iconography. A way that would project trust on its own.
  • Scalable to any context. That it will work just like a favicon, in a printed document, in an email signature or in an app. Designed for an ecosystem, not for a study.
  • That it will represent all three areas. Legal, Tax & Accounting and Technology — converging on a single point.

Among all the explorations, a shape clearly emerged: a figure with three points pointing up and forward, contained in a rounded square. Precise movement. No unnecessary decoration.

Introducing the new NSS identity

As of today, our identity is NSS | Legal & Tax.

The name is the same — because those three letters already carry 9 years of reputation, precision and trust. What changes is how we present it to the world.

Our new symbol is a shape of three points that converge at a single point of precision. Each point represents an area of our ecosystem:

  • Legal — Corporate structures, contracts and regulatory compliance
  • Tax & Accounting — Tax planning, accounting and outsourcing
  • Tech — Our digital platform, customer portal and future digital solutions.

A single brand. Three pillars. A standard.

What doesn't change

Before proceeding, the most important thing: nothing changes in your relationship with NSS.

Their contracts are still valid. Their team remains the same. The services they contracted are maintained and strengthened. What evolves is how we deliver them — more integrated, more digital, with a higher standard of compliance through our team and our App.

If you have any questions about how this change affects you, your NSS contact is available to answer them.

More than a study: an infrastructure

The new identity reflects something that was already real: NSS is not just a law firm. It's the platform from which their companies manage compliance, optimize their tax burden and implement solid legal models.

The new identity reflects something that was already real: at NSS, work is human. It is our lawyers, accountants and advisors who manage each case with judgment and experience. What we have built - and continue to build - is our own technology that makes that work more visible, more accessible and more efficient for each customer. The customer portal is the first piece.

Where do they find us?

Starting today you will find us as NSS | Legal & Tax on all our platforms:

  • Website: nss.cl
  • App: app.nss.cl
  • LinkedIn: NSS | Legal & Tax
  • Instagram: @nss .cl

thanks

This change isn't just aesthetic. It is the reflection of 9 years of work, of accumulated trust and of a team that decided to continue growing with intention.

Thank you for trusting us. We're still the same — with an image that finally proves it.

The NSS Team